Why accept anything less than the peace of mind you get with the sustained growth of your business?
I help B2B companies eliminate barriers
that get in the way.
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I am Mark James
In my 40+ years working with clients across diverse industries, I have observed these truths about transforming business performance:
There are three possible customer experiences; only one is positive
Positive customer experiences depend on eliminating barriers that get in the way
Removing barriers means unlocking the hearts and minds of the people who live the business every day
If you want your business to be consistently good at delivering “surprise and delight” customer experiences that drive sustainable growth and competitive advantage, let’s talk. I know what it takes to get you there.
So, why accept anything less than the peace of mind you get with the sustained growth of your business?
With thousands of hours invested in learning, developing and delivering winning performance improvement practices, I know what it takes to unlock hearts and minds and transform organizational performance.
"There is no greater wealth in this world than peace of mind."
I am a business improvement practitioner with over 40 years of experience in workplace performance, distribution channel effectiveness, marketing and measurement. My hands-on experience has helped midsize to Fortune 50 companies in diverse industries.
Specifically, I help B2B manufacturers and service companies eliminate these barriers that get in the way of positive customer experiences, sustainable growth and competitive advantage:
Low performance or trust
Confusion and gridlock
Resistance to change
My passion is helping business leaders navigate into the tailwinds of growth and competitive advantage and achieve peace of mind
That’s why I founded Performance Advisors Group. To help clients clearly visualize and fix what is preventing that peace of mind.
Many business people needlessly struggle against a sea of frustrations and overwhelm trying to solve their performance challenges.
It pains me to see them merely survive rough business seas, or sink, never realizing peace of mind.
Performance Advisors Group is different because I save clients 15-75% by eliminating overhead costs other consulting firms typically charge their clients.
Plus, using reliable measurement, you will not only get results that can be counted, you will get results that count.
Book a Call with Me
Check out these services designed to deliver sustained growth, competitive advantage and peace of mind.
Transform Workplace & Channel Performance
Unlock hearts and minds of the
people who impact your business
Eliminate activities that add zero value
Transform the customer experience
Get everyone on board for change
Deploy the right plan
Overcome resistance to change
Avoid becoming stuck in
the “swamp of change”
Improve knowledge of prospect and customer behavior
Deliver the right message, to right person, at right time, at lowest cost
Go from just knowing what HAS happened to what WILL happen
Reliably validate results
Transforming Workplace & Channel Performance
To achieve sustained growth and competitive advantage, every business has a unique PERFORMANCE PUZZLE to solve.
Solving this puzzle means unlocking the hearts and minds of the people who live your business every day.
Employees, channel partners and customers know your business better than anyone. There isn’t enough you can pay anyone else to understand your business the way they do.
That is why I am different. I do not charge big fees to learn your business, then drop a report on you and leave you to work things out on your own.
As a purpose driven advisor, I know how to solve the PERFORMANCE PUZZLE, at the root causes, for B2B companies who go to market through distribution partners.
This means I help you know exactly what’s working and what’s not...from the people who live it every day. Then I work with you to deploy the right tactics to transform people and process performance.
I have invested thousands of hours developing, refining and delivering a holistic method that:
VISUALIZES performance barriers
FIXES performance pieces
Fixing the right performance puzzle pieces drives growth and competitive advantage because:
Employees are more engaged, productive and don't leave
Processes and operations are more efficient
Channel partners are more enthusiastic and effective
Customers buy more, refer others and stay
Achieving Successful Change
Are any of these happening in your business?
You are spending more than 20% of your time on a problem
The business is about to undergo a restructuring, merger or acquisition
Their presence means change is needed or coming. But, the tendency to resist change often causes companies to remain stuck in the current state, suffering through eroding results.
According to a survey by the Institute for Operational Excellence, members cited resistance to change as the #1 challenge to achieving operational excellence.*
Desired change will not happen by itself. The business world is littered with failed attempts to change because the need actively manage it was underestimated.
This is the primary reason so many companies become stuck in the “swamp of change.” Unable to move forward, burning out people and resources in the process.
Organizational change is a journey, not an event. Performance Advisors Group provides experienced guidance and support for the journey with a keen focus on four things critical to overcoming resistance and successful change:
Get everyone on-board
Determine what needs to be done differently in terms of what, why, who, how and when. Identify readiness of and barriers to change. Helping your leadership team set clear and unambiguous roles, responsibilities and expectations for the change journey
We work with you to design and deploy a customized plan that clearly define roles, responsibilities and expectations, detailed timelines with clearly visible milestones and metrics to track progress and achievements
Most change efforts fail due to poor communication and lack of transparency so, they should never be underestimated. Take advantage of our deep communications experience to help you:
Deploy frequent, relevant, clear messaging regarding roles, responsibilities, challenges, expectations, progress
Acknowledge challenges as well as progress
Continuously demonstrate leadership commitment to the change
Encourage employee feedback and a mechanism in place to facilitate it
Connect employee’s personal goals to the emergent organization’s goals
Stay closer than ever to channel partners and customers
Change must be actively managed. It won’t happen by itself. You will receive guidance and support to:
Identify executive sponsors and change champions throughout the company who will “own” the change
Actively manage the change plan
Provide support tools and enablers such as manager tutorials, learning, recognition, etc.
Leverage customer and channel incentives to reinforce their loyalty and counteract competitor temptations
Get quick “wins” to demonstrate progress and reinforce commitment to the change
Create a sense of urgency, a bias toward action and avoid “paralysis through analysis”
*2018 Global OpEX Trends, Annual Member Survey, Institute for Operational Excellence, April 27, 2018
Deliver the right message, to right customer/prospect, at right time, at lowest cost with a holistic, data-driven approach that integrates advanced analytics with the appropriate print and digital marketing tactics.
Advanced analytics and statistical modeling eliminate guess work and costly trial-and-error. These analytics include:
Customer segmentation and value profiles
Ad hoc & ’What if’ analyses
Optimization analyses to guide best outcomes
The evolving nature of the analytics yields ever-increasing understanding of prospect/customer behavior by taking you from simply measuring what HAS happened to highly predictive views of what WILL happen.
The analytics are consistently integrated with the right digital and print marketing tactics, customized to your audience and objectives, to yield high ROI results.
Yes, marketing can be measured! My Marketing Performance Measurement Certification by the Chief Marketing Officer (CMO) Council adds further value by helping you reality-check your marketing plans going-in and reliably validate their results coming out.
In addition to high ROI marketing outcomes, this proven approach to marketing leads to better informed decisions, faster speed-to-market and reliable validation of results.
Move cursor over images to view a collection of projects designed and deployed with passion
Designed and executed a six-year strategy for Fortune 50 company that integrated a data-driven marketing campaign with a dealer support campaign that generated a 60:1 marketing ROI, 5X per dealer sales growth and annual revenue increase from $175 million to nearly $500 million
Directed application of data mining and statistical modeling to help a client identify customers who were 10X more valuable and 4X more likely to buy and then used this intelligence to hyper-target marketing that doubled response rates and a 20% revenue increase in one year
Design and deployment of a change management strategy and tactics for a major manufacturer to ensure successful adoption by employees of new product development processes and technology across 37 business units in nine countries. Rollout led to $40 million in organizational benefits
Design and deployment of a continuous improvement initiative directed at a manufacturer’s dealers. Resulting improvements in dealer operations yielded over $18 million to manufacturer’s bottom line in increased parts sales
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